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Commitment to RIA Market

Principal® offers Registered Investment Advisors innovative life insurance and individual disability insurance products that can help clients protect their income and their loved ones. When you work with us, you get access to easy-to-use sales tools, underwriting and case design specialists, and top-notch service for you and your clients after the sale. 

Technology Integrations

We’re focused on making the insurance purchase process a better experience for you and your valued clients. You can benefit from our digital solutions that streamline the application submission, underwriting, and insurance coverage delivery processes. Principal also provides flexibility in tracking your new business and supporting your existing business through our advisor portal and data integrations with your agency management systems.

Investment Philosophy

We’ve been keeping promises to our policy owners for over 135 years, through good times and tough times. To help ensure we can meet our obligations, our team of investment experts manages risks by maintaining a portfolio of high-quality investments; employing asset diversification by type, geographic location, and industry; and practicing disciplined asset/liability management.

Standard & Poor's
A.M. Best

Insurance products issued by Principal National Life Insurance Co (except in NY) and Principal Life Insurance Co. Plan administrative services offered by Principal Life. Principal National and Principal Life are members of the Principal Financial Group®, Des Monies, IA 50392

Standard & Poor's rating of "A+" represents the fifth highest rating of 20 rating levels.

A.M. Best's rating of "A+" represents the second highest rating of 13 rating levels.

Moody's rating of "A1" represents the fifth highest rating of 21 rating levels.

Third-party ratings relate only to Principal Life Insurance Company, the largest member company of the Principal Financial Group®, and Principal National Life Insurance Company, and do not reflect any ratings actions or notices relating to the U.S. life insurance sector generally. While ratings can be objective indicators of an insurance company’s financial strength and can provide a relative measure to help select among insurance companies, they are not guarantees of the future financial strength and/or claims-paying ability of a company and do not apply to any underlying variable investment options. The broker/dealer a life insurance policy is purchased from, the insurance agency, and any affiliates of those entities make no representations regarding the quality of the analysis conducted by the rating agencies. The rating agencies are not affiliated with the above mentioned entities nor were they involved in any rating agency’s analysis of the insurance companies.

More about Principal®

The addition of Principal's Term Life and Disability Income Insurance to DPL's platform enables RIAs to expand the value they provide to their clients.

Ross McGoodwin
Consultant, DPL Financial Partners

Principal is one of the strongest, most trusted names in insurance. Their addition marks a milestone in DPL’s efforts in bringing solutions to market from leading carriers.

David Lau
Founder and CEO, DPL Financial Partners

Principal is committed to serving the needs of fiduciary advisors, and DPL has been a key partner in bringing these products to an actionable response in the space.

Tom Smith
Head of Global Firm Relations, Principal Financial

Get Started

To learn more about low-cost, Commission-Free solutions call us at 888.327.0049 and speak to a DPL consultant.