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Why Annuity Sales Are Booming

March 01, 2024

Last year, according to data tracker Limra, U.S. annuity sales reached $385 billion, marking the second straight year of record highs. Limra attributed this sales run to a combination of rising interest rates, market volatility, demographic shifts and greater demand for retirement-income security.

All true, no doubt. But that’s only part of the story.

Industry experts point to a number of other developments in the evolution of annuities that are also driving unprecedented sales.