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David Lau


David Lau is widely recognized as an innovator and distruptor in the financial services industry. He is a sought-after speaker, commentator and adviser by financial journalists, insurance carriers, RIA firms, fintech companies and more. His work has received coverage in The Wall Street Journal, The New York Times, Barron's, CNBC, Wealth Management and other financial media where he provides insights on industry products, players, trends and best practices.

Currently Mr. Lau is the Founder and Chief Executive Officer of DPL Financial Partners, a firm focused on the distribution of financial products geared toward the Registered Investment Advisor (RIA) and fee-based advisory channels. 

Prior to founding DPL, Mr. Lau was Chief Operating Officer of Jefferson National, a leading innovator of tax-advantaged investing strategies for RIAs and fee-based advisors at broker dealers.

At Jefferson National, Mr. Lau led sales, marketing, technology, operations and service. As the primary sales and marketing strategist, he drove integrated marketing and public relations campaigns that won more than 30 industry awards, including the prestigious 2010 Direct Marketing Association’s “Financial Services Company of the Year”. During his tenure at Jefferson National, Mr. Lau drove the development and implementation of the industry’s first and only flat-fee variable annuity product (Monument Advisor), successfully creating a new product category within the VA industry for tax-advantaged investing. Mr. Lau’s strategic leadership drove exponential sales growth and made Monument Advisor the leading no-load variable annuity sold to RIAs and fee-based advisors.

Prior to joining Jefferson National, Mr. Lau was principal and co-founder of The Oysterhouse Group, LLC, a management consulting firm focused on retail delivery of financial services products where his expertise was creating “go-to-market” strategies for key strategic initiatives. His firm’s list of internationally recognized clients included Shinsei Bank, Merrill Lynch and Ace Insurance Group.

Earlier, Mr. Lau served as Chief Marketing Officer of E*Trade Bank, and its predecessor TeleBank, the first pure-play internet bank. At the time of its sale to E*Trade, TeleBank was the largest internet bank worldwide and was 5 times larger than all US competitors combined. As the chief marketing strategist, he was responsible for creating and implementing break-through national direct marketing and branding campaigns that defined the online banking category. During Mr. Lau’s 6-year tenure deposits at the bank grew from $200M to over $8B.

Mr. Lau’s early career included various positions at the Jamestown Foundation and the American Trucking Associations.

In his leisure time, David enjoys spending time with his family, playing golf and cooking. Additionally, David is a diehard Boston Red Sox fan and an avid Duke basketball fan.

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Firms join DPL for many reasons: To meet client demand for expanded services, to bring their clients’ insurance under their fiduciary umbrella, to differentiate their firm and offering, and more.


©2020 DPL Financial Partners, LLC. All rights reserved.

DPL Financial Partners does business in the state of California as DPL Insurance Solutions
under California License #0M42434.

Securities offered through The Leaders Group, Inc. Member FINRA / SIPC
26 W. Dry Creek Circle, Suite 800, Littleton, CO 80120 • 303-797-9080
DPL Financial Partners is not affiliated with The Leaders Group, Inc.

Check the background of this firm on FINRA’s BrokerCheck.