Orion to Launch New Annuities Tools for Advisors
The TAMP is integrating three comparison tools through annuities provider DPL Financial Partners.
Annuities were once seen as a dirty word, besmirched for their high fees and murky features. Some people continue to disparage them online. (We’re looking at you, Ken Fisher.) But, that image may be softening.
Turnkey asset management platform Orion is embedding insurance tools into its flagship offering for financial advisors through an enhanced integration with annuities provider DPL Financial Partners. Orion, which has nearly $6 trillion in total client assets on its platform, is one of the leading technology providers to advisors who want to offload back-office tasks and efficiently build custom portfolios.
The collab, said Orion Advisor Technology President Reed Colley, gives advisors access to advanced annuity and insurance tools within the Orion platform, adding three of DPL’s annuity comparison and analysis tools.
“Commission-free annuities are becoming an essential part of modern, fiduciary financial planning, but advisors need technology to access and implement them without friction,” Colley said, adding that the tools are “fully aligned with their fiduciary process.”
