DPL Financial Partners surpasses $6 billion in annuity assets under administration
New advisor technology, enterprise partnerships drive record platform growth
LOUISVILLE, KY, June 3, 2026 – DPL Financial Partners, the pioneer of commission-free annuities, today announced that it surpassed $6 billion in assets under administration—a milestone reached less than six months after crossing the $5 billion threshold. The rapid growth reflects increasing adoption of DPL’s platform, Avenew®, by financial advisors, including the most active acquirers in the RIA market—as well as a growing audience of consumers seeking direct access to low-cost, value-driven income and protection solutions for retirement.
“As RIA firms continue moving away from commissions for insurance, advisors are adopting solutions that align with the advice model they use for all other client assets,” said David Lau, DPL founder and CEO. “With commission-free annuities, they now have powerful planning tools to deliver low-cost lifetime income, tax-deferral, and downside protection. We’re seeing firms bring teams onto our Avenew platform to deliver these solutions at scale. And on the consumer side, awareness is growing—many people are learning about commission-free annuities for the first time and using our tools to find the most efficient income solutions and compare older, commissioned annuities with modern, lower-cost alternatives.”
DPL continues to enhance its technology to meet the evolving needs of its member base, which collectively oversees roughly $2.6 trillion in client assets. Late last year, the company scaled its individual annuity comparison technology to enable bulk analysis of entire annuity books. Since its launch, DPL’s Annuity Review tool has analyzed over $1.4 billion in annuity contracts, uncovering an estimated average of $130,000 in cost savings per contract.
That same technology also powers DPL’s tools for consumers. With Avenew, accessible through dplfp.com, individual investors can learn how commission-free annuities can strengthen a financial plan and compare an existing annuity contract to see if a modern solution could improve retirement outcomes while reducing costs.
To learn more about DPL and commission-free annuities and insurance, visit dplfp.com.
About DPL Financial Partners
DPL Financial Partners is modernizing annuities and insurance to meet the needs of RIAs, their clients, and individual investors. As the pioneer of commission-free annuities, DPL is removing legacy barriers and delivering a wide range of low-cost solutions from the nation’s leading carriers. Through Avenew, its integrated platform, DPL offers a transparent, competitively priced marketplace—empowering advisors and investors with powerful tools to evaluate, compare, and seamlessly implement solutions designed for today’s financial planning needs. DPL supports more than 8,500 RIA firms directly and through integrations with leading wealth management platforms including Orion and Black Diamond.
