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Orion, DPL join forces to offer commission-free annuities to advisors

Gregg Greenberg
February 27, 2024

Users of Orion's tech platform will now have direct access to DPL’s tools for finding and comparing annuities.

DPL Financial Partners and Orion Advisor Solutions Tuesday announced a broadening of their partnership to give fee-based financial advisors using the Orion Advisor Technology platform increased access to DPL’s commission-free annuity marketplace.

In addition to DPL’s suite of commission-free annuities and other insurance products, Orion users will also have direct, integrated access to DPL’s tools for finding and comparing annuities according to type, benefit, and cost.

“We’re excited to provide thousands of advisors with access to insurance products through Orion’s expanded partnership with DPL. In an increasingly competitive advisory environment, advisors have told us that bringing their clients’ insurance under the fiduciary umbrella will help to differentiate their firm and offering,” Brian McLaughlin, president of Orion Advisor Technology, said in a statement.

DPL founder and CEO David Lau called Orion a “homebase for thousands of advisors,” adding the partnership will now enable advisors worldwide to directly access annuity and insurance solutions to “strengthen client relationships and scale their business as part of their fiduciary process and existing workflow.”

Orion is the second major platform for DPL. In August 2021, the company hooked up with SS&C Black Diamond to launch an insurance platform allowing advisors to access a range of products through the Black Diamond Wealth Platform.