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Commitment to RIA Market

From our start as a life insurance company incorporated in the U.S. in 1907, Protective has evolved along with the financial needs of Americans. We offer annuities and life insurance to help prepare people for financial independence to and through retirement. We partner with investment professionals nationwide – and their clients – to help create the best path forward, with innovative investment, insurance and retirement services.

Everything we do at Protective starts with our values which, rooted in our heritage, reflect who we are as a company and help us uphold a strong reputation. Our core beliefs and principles guide our conduct and strengthen our relationships with our partners and the outside world.

With over a 30-year history providing fee-based solutions to the registered investment advisor market, Protective has a history of unwavering commitment to the RIA space. The strength and flexibility of the Protective Investors Benefit Advisory variable annuity allow for you to choose from more than 80 investment options and protection benefits so that each unique situation can be customized. 

Standard & Poor's
A.M. Best

Any guarantees are subject to the terms and conditions of the contract and the claims-paying ability of the insurer.

Effective as of June 1, 2019, Great-West reinsured a block of its individual life insurance and annuity non-NY business to Protective Life Insurance Company (“PLICO”) and its individual life insurance and annuity NY business to Protective Life and Annuity Insurance Company (“PLAIC”), home office Birmingham, AL. Both PLAIC and PLICO are subsidiaries of Protective Life Corporation. After a transition period where Great-West will continue to service this business, each of PLAIC and PLICO have agreed to provide, on behalf of Great-West, administration and policyholder servicing of the reinsured business. PLAIC will provide such service for the New York business and PLICO will provide such service for the non-New York business.

Securities offered or distributed through GWFS Equities, Inc., Member FINRA/SIPC and a wholly owned subsidiary of Great-West Life & Annuity Insurance Company.

Variable annuities and variable life insurance products are long-term investments and may not be suitable for all investors. Investments in these products are subject to fluctuating values of the underlying investment options, including the possible loss of principal.

There are fees and charges associated with variable annuities which include, but are not limited to mortality and expense risk charges, sales, surrender charges, administrative fees, charges for optional benefits as well as charges for the underlying investment options. The guaranteed income benefit is provided through an optional rider for an additional fee, goes into effect upon the purchase of units of a covered fund and is paid for through the sale of units of the covered fund(s), which reduces the annuity account value. Partial withdrawals will decrease the death benefit and cash value. A withdrawal charge may also apply.

Interstate Compact contract form numbers ICC15-J888 Series (Individual Flexible Premium Variable Annuity) ICC16-GLWB-SIF, ICC16-GLWB-SIP, ICC16-GLWB-SIM, ICC16-GLWB-T-Note (Guaranteed Lifetime Withdrawal Benefit Riders) are issued by GWL&A. GWL&A is not licensed to do business in New York. In New York, contract form numbers J888-NY (Individual Flexible Premium Variable Annuities), GLWB-SIFny, GLWB-SIPny, GLWB-SIM2ny, GLWB-T-Note-ny (Guaranteed Lifetime Withdrawal Benefit Riders) are issued by GWL&A of NY. Contracts may not be available in all states.

Great-West Life & Annuity Insurance Company and Great-West Life & Annuity Insurance Company of New York do not offer or provide investment, fiduciary, financial, legal or tax advice or act in a fiduciary capacity for any client unless explicitly described in writing. Please consult with your investment advisor, attorney and/or tax advisor as needed.

Great-West Financial®, Empower Retirement and Great-West InvestmentsTM are the marketing names of Great-West Life & Annuity Insurance Company, Corporate Headquarters: Greenwood Village, CO; Great-West Life & Annuity Insurance Company of New York, Home Office: NY, NY, and their subsidiaries and affiliates, including Advised Assets Group, LLC and Great-West Capital Management, LLC.


More about Protective

Protective offers allows for advisory fees on accounts with a living benefit, helping advisors incorporate commission-free solutions in their practice.

Ross McGoodwin
Consultant, DPL Financial Partners

A longtime supporter of the RIA market, Protective offers a VA through DPL with a flexible living benefit that can be added after the policy is issued.

David Lau
Founder and CEO, DPL Financial Partners

Our commitment to RIAs started nearly 20 years ago, evolving from a stand-alone VA product to a suite of products designed to support fee-based advisors.

Greg Alberti
Fmr. VP Business Development, Protective

Get Started

To learn more about low-cost, Commission-Free solutions call us at 888.327.0049 and speak to a DPL consultant.