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Integrity Life

Commitment to RIAs

Integrity Life (a member company of Western & Southern Financial Group) recognizes the importance of serving the RIA market and has engineered products specifically with fee-only advisors in mind: Non-commissioned products that can pay higher payouts or interest rates than comparable commission products. For nearly two decades, Integrity Life has been delivering RIA annuity solutions with a variety of features and flexibility for guaranteed lifetime income, tax deferral and principal protection.

Technology Integrations

Integrity Life offers integrated technology solutions, from illustrations to Firelight e-applications, to help create a streamlined, automated and accelerated sales experience for advisors and their clients. Compelling point-of-sale illustrations enable advisors to compare and support annuity recommendations in a simple and transparent manner.

Investment Approach

Integrity's parent company, Western & Southern Financial Group, is a Fortune 500 mutual insurance holding company whose heritage dates to 1888. It is one of the financially strongest life insurance groups in the world and one of the most highly capitalized. Western & Southern’s capital-to-asset ratio is 18.6% (as of December 31, 2019) which is more than double that of the top 15 publicly traded life insurers. The financial strength of the enterprise means we'll be there when our customers need us - today, tomorrow and beyond.

Standard & Poor's
A.M. Best

The annuities are issued by National Integrity Life Insurance Company in New York, and by Integrity Life Insurance Company in all other states. Both are member companies of Western & Southern.

More about Integrity Life

Advisors like Integrity for their competitive DIA and SPIA rates. They're easy to work with as a company, and their high rating helps provide assurance.

Marcus Ellingwood
Consultant, DPL Financial Partners

Annuities can play an important role in an individual’s financial plan by providing sustainable lifetime income regardless of market fluctuations and downturns.

Mark Caner
President, W&S Financial Group Distributors

Known for financial strength and stability, Integrity Life is one of the few insurers that offers versions of its immediate and fixed annuities designed for RIAs.

David Lau
Founder and CEO, DPL Financial Partners

Get Started

To learn more about low-cost, Commission-Free solutions call us at 888.327.0049 and speak to a DPL consultant.