The RIA channel, with its nearly $3T in assets, is a highly attractive marketplace for many product companies though many struggle with distribution. Relying on traditional methods that have been successful in the broker-dealer and wirehouse channels can prove ineffective or unsustainable when distributing to RIAs.
Entering the RIA market is similar to entering a foreign market:
- The language RIAs use is different
- Their values are different
- Their evaluation of products is different
- The way they manage their business is different
- Their preferred means of communication is different
And, like entering a foreign market, the companies that commit to the space and “Get It Right" can reap many benefits:
- Increased sales and marketshare
- Brand loyalty
- Cross-sell opportunities
“Getting it Right” involves more than the right brand name or product or distribution team. “Getting it Right” involves a holistic business approach to support your product and distribution efforts that also include marketing, technology, service and operations.
DPL Financial Partners will help you “Get it Right” so you can tap into this enormous market in an effective, efficient and sustainable way.